Most people only talk about their wins. But if you’re building something real, you’ll fail — often.

Early in my career, I thought every decision had to be perfect.
It didn’t take long to learn: progress isn’t about perfection.
It’s about pattern recognition.

Some ideas had potential but stalled.
Some partnerships looked good on paper but weren’t.
Some calls were just wrong.

And that’s fine. Over time, I got faster at telling the difference — between traction and noise, between alignment and risk.

That’s what experience gives you:
A sharper filter.
A shorter feedback loop.
A better sense of what actually works.

If you hit a rough patch, don’t overthink it.
Keep moving. Keep learning.
That’s how you earn the next win.

I’ve started 11+ ventures. Most failed. A few hit.

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Unilever didn’t wait. Just 20 months in, the board cut the CEO.