The CEO of LEGO didn’t turn the company around by doubling down on a broken strategy.

The CEO of LEGO didn’t turn the company around by doubling down on a broken strategy.

Leadership simplified. Rebuilt. Executed with discipline.

In the early 2000s, LEGO wasn’t just struggling — it was nearing bankruptcy.
Leadership cut complexity, refocused on core products, strengthened management, and embraced innovation.
They also partnered boldly — collaborating with Star Wars, Harry Potter, and other iconic franchises to launch successful video games and films.

When companies drift or underperform, the answer isn’t unchecked expansion or chasing growth at all costs.
It’s restructuring. Cost discipline. A return to core strengths. And the right kind of innovation.

At Eagle Talon, we study not just what CEOs say — but how they lead when the business faces structural threats.

The best leaders don’t chase growth blindly. They recognize when the old playbook fails — then reset the strategy, refocus the business, and rebuild value in ways the previous strategy couldn’t.