Imagine being told you’ll run the company in 48 hours
Imagine being told you’ll run the company in 48 hours.
That’s what happened when a healthcare executive jumped from CMO to CEO with just two days’ notice. After two decades in marketing, she stepped in to lead a business serving millions of women.
What mattered wasn’t the résumé — it was knowing the customer and having the conviction to act. The results came quickly: higher patient retention, stronger trust scores, and measurable share gains in a tough market.
The lessons for investors:
Leaders who know the customer firsthand make sharper decisions.
Culture shows up in KPIs like employee retention, customer loyalty, and revenue per customer.
Leadership fit isn’t symbolic — it directly shapes trust, decision quality, team alignment, and ultimately how value is created and sustained.
At Eagle Talon, this is our filter: leadership fit is judged not by credentials, but by measurable impact on value creation. In markets, conviction plus alignment drives results.
🔗 Read the insights: The CEO I Needed Didn’t Exist. So I Decided to Become Her