Warren Buffett’s advice to Brooks CEO Dan Sheridan was as clear as it gets: “Just don’t mess it up.”
Warren Buffett’s advice to Brooks CEO Dan Sheridan was as clear as it gets: “Just don’t mess it up.”
When Brooks became a Berkshire Hathaway company, Buffett didn’t hand over a playbook or demand growth targets. He handed over trust.
In practice, that meant:
→ No forced transformation
→ No artificial deadlines
→ No push to chase markets outside their lane
Buffett’s model is simple: back leaders who already know how to win.
Then get out of the way.
Sheridan delivered:
→ Kept Brooks anchored in performance running shoes
→ Expanded into trail, walking, and recovery — without drifting from the core
→ Deepened customer relevance instead of chasing distractions
Buffett wasn’t betting on change. He was betting on momentum — and the right leader to compound it.
At Eagle Talon, we look for the same things in CEOs:
→ The judgment to protect what works
→ The discipline to grow without eroding equity
→ The ability to turn investor trust into lasting results
Because great leadership isn’t about chasing reinvention. It’s about knowing when to adapt — and when to stay the course.
🔗Read the full article: Warren Buffett’s Advice to Brooks CEO: ‘Make Sure the Brand Is Stronger at the End of the Year Than It Was at the Beginning’
