When markets are calm, leadership character is easy to overlook

When markets are calm, leadership character is easy to overlook.
But in a crisis, it’s all that matters.

Harvard research shows companies led by high-character CEOs outperform dramatically — 5× higher return on assets compared to those led by low-character executives. The market doesn’t reward charisma or charm. It rewards integrity and judgment.

At Eagle Talon, we don’t view character as a “soft skill.” It’s one of the hardest financial variables there is — because every capital, hiring, and risk decision flows directly from a leader’s internal compass.

→ High-character leaders drive stronger, more sustainable returns
→ Integrity, consistency, and accountability compound into capital protection
→ Low-character leaders quietly leak risk into portfolios — until it becomes obvious

Leadership character isn’t virtue signaling. It’s a risk filter — and one we never ignore.

👉 When you evaluate leaders, how do you measure character beyond the résumé?

🔗 Source:Harvard Business – The Case for Leadership Character

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A turnaround can fix the past. Leadership sustains the future