H Partners just went public with a call to replace Harley-Davidson’s CEO

H Partners just went public with a call to replace Harley-Davidson’s CEO — citing sustained underperformance, flawed strategy, and fading relevance with core customers.

We’ve been skeptical of the leadership fit for years.
Wrong skillset. Wrong expertise. Wrong strategy.

The result? Just +12.16% in five-year total return — that’s only +2.32% annualized.

Meanwhile:

  • Consumer Discretionary Index (S4COND): +114.23% | +16.44% annualized

  • S&P Midcap 400 (MID): +83.65% | +12.91%

  • S&P 500 (SPY): +105.49% | +15.48%

    Yes, there are structural challenges.
    But the brand isn’t broken. Leadership is.

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Rising costs aren’t the real issue. The question is why they’re spiraling.